GAFF Media | Publisher-focused video specialist

Traffic Monetisation

Find more of the same high value audience from top tier sources (Google, Facebook and Bing), most profitable channels (Search, Social, shopping feeds and Display) on desktop and mobile to increase impressions, driving more revenue opportunities whilst protecting the user experience.

With transparent reporting, automated optimisation, and more accurate ad targeting you can make smarter media buying & optimisation decisions in real-time to make for lower CPCs and impressions, increased conversions and a better return on investment.

The hyper relevancy of each ad - matching it to user profile, intent & behavioural data - at scale ensures you acquire the most relevant and profitable customers at the moment they’re most likely to convert - saving time & money.

Audience Monetisation

GAFF Media provides audience monetisation solutions to help maximise profits from every visitor to a publisher’s website combining syndication contracts & feeds from leading players in search, display and video to deliver the most relevant and high quality content & ads that audiences will want to click on.

What makes our solutions stand is our data management platform partner that enables us to intelligently and purposefully optimise content to maximise the conversion potential.

Ad Monetisation (CPC & CPM)

A risk-free way of earning incremental revenue from valuable display inventory on all screens and channels including video. We work with the likes of Yahoo/Bing and the Google Ad Exchange, filling every impression with tier one advertisers, intelligently targeted using compliant, scored intent.

Audience Development

Extend your audience reach, attracting more of the same high quality users from the biggest channels to increase impressions and conversions; leveraging our best-in-class audience development techniques and scored intent data to deliver value for advertisers and yield for you, whilst protecting the user journey.

Anonymised Data Sales

Leveraging our partner technology to collect and enrich audience data to maximise its monetary value - including the use of a scored data taxonomy - you can compliantly sell that data anonymously, privately or through branded buckets with one integration to access the largest marketplaces.

Header Bidding Optimisation

Use machine learning tech and detailed reporting to unlock the data, insights and revenue behind your header bidding auctions, down to bidder, deal id, user and URL, to then create & activate audience cohorts based on real time auction data. These high performing audiences can be further optimised to maximise their CPMs and yield.

Video Syndication

Easy-to-integrate video syndication - via our partner players, SDK, or tag - distributed across top properties and DSPs to drive engagement, viewability and completion rates in order to earn off-site revenues optimised for viewer interest or semantic relevance.

Audio Syndication

Easy-to-integrate video syndication - via our partner players, SDK, or tag - distributed across top properties and DSPs to drive engagement completion rates in order to earn off-site revenues optimised for viewer interest or semantic relevance.

App Solutions

Incorporate engaging ad experiences with access to mobile demand across native, video and display from the biggest agencies and advertisers, optimised for maximum CPMs by ensuring buyers get the inventory they need, whilst ensuring you get the highest yields.

Video Optimisation

Through a combination of experience and tech we’ve honed our video optimisation capabilities. Our intuitive video monetisation management enables us to easily control an ever-increasing number of apps may that be InApp/CTV or DOOH sign, working out the optimal value of each impression and adjusts the bid accordingly. These calculations are performed multiple times a day to ensure the placement is always valued accurately and in line with the current market and ROI targets.

Our Video Optimisation Tool is responsible for introducing new audiences to a connected partner account continually monitoring traffic and terms across various demand partners in pursuit of high quality untouched audiences.

Cross Promotion

Using our video expertise to connect with intent-based prospects we can better engage consumers by increasing cross promotion between apps in their corresponding AppStores or CTV channels on Roku and Amazon Fire.

150m

Impressions
per month

20+

New Pubs
per month

13+

GEOs

For Publishers